How To Price Your Home To Sell

Selling your home in Myrtle Beach this summer? Setting the right price is crucial as you prepare to list your house. This guide will walk you through the essential steps to ensure your home is competitively priced and attracts potential buyers.


CRG Top Realtor Chuck Everham"When we think about how to set the price for a home, we generally consider three main approaches," explained Chuck Everham, one of CRG's top-performing realtors. "We can list the home at market value, above market value, or below. By analyzing statistics and market data, we can estimate how much market attention we will attract based on our initial price. We also consider your specific situation, including the equity you have in the home and how soon you need to move." 

Top Factors To Consider When Pricing Your Home

  • How quickly do you need to move?
  • How much equity do you have in the home?
  • What is the fair market value?
  • What is the condition of your home?

Understanding Market Value

Working with a Realtor is essential to a successful pricing strategy. A professional will start by creating a comparative market analysis (CMA). This comparison looks at the prices of recently sold homes similar in location, style, and amenities and helps us set a market value for your home.

Establishing An Asking Price

Remember that the market determines value; however, we determine the perfect price or 'asking price' together. Our asking price is the first impression influencing how home buyers view the property. If you overvalue it, people may scroll past the listing without considering it. Likewise, no seller wants to leave money on the table by choosing to underestimate the value of their home. If you go too low, buyers might assume there's something wrong with the place.


Market Reach Expectations Based on Price

Market Value = 60 to 70% of home shoppers

Above Market Value = 10 to 30% of home shoppers

Under Market Value = 75 to 90% of home shoppers 

"With this in mind, you can see that those sellers with more time to wait can price higher than those who need to move quickly and reach a larger volume of home buyers," concluded Chuck. "Pricing strategy is truly a holistic approach to understanding the home, how it presents to the market, and what your particular situation demands in terms of financing and time."

 If you are ready to make a move, our team is here to help! From finding the perfect neighborhood to selling your home and building your dream, CRG Homes is poised to help you with a successful real estate transaction! Contact us today to get started.

Contact The CRG Team

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